The purpose of viral digital marketing is to spur negative emotions among its followers. Typically, emotional triggers are created by the company to either attack competitors or to produce anger among their followers. The negative emotions are then translated into viral digital marketing campaigns to damage followers of their competition. This is not an ethical marketing tactic to produce.
The five steps to creating a successful viral digital marketing campaign are as follows: know the benefits of viral advertising, define your target audience as specifically as possible, brainstorm a list of creative ideas for a campaign, promote the campaign on social media outlets to grow a large social following, generate a “hook” that can be easily shared and spread. These simple five steps will help create a viral digital marketing campaign that will be successful:
Step 1: Pick Viral Topic
Viral digital marketing is a new way to promote a product, service, etc. on a small scale. When a company creates a video, video clip, or a post with a message to promote awareness, they can give it to select people to post on social media sites such as Facebook and Twitter. If the message is intriguing enough or has a sense of humor, it will most likely be shared many times over. It becomes viral because the original post will multiply and be shared by many people across social media.
Step 2: Brainstorm The Topic Ideas
I have always found it interesting how social media can have so much power in shaping opinions. This is because, regardless of the person’s age, personality, or race, they can be exposed to information regardless of where they are or who they are with. When it comes to content creators, some factors can make their posts more likely to go viral. This is the same for companies, regardless of the industry or size.
Many factors can make a company’s post go viral. Some of these are seen in the posts that are created, while others are seen in the way the company uses social media to its advantage. Engaging in the right conversations with the right people at the right time can make a company’s post
Step 3: Create The Viral Content
Creating viral content has never been more of a challenge. There are so many people on social media platforms that it’s hard to get your content noticed. However, it’s not impossible if you have the right tools. Here are the steps to creating viral content for viral digital marketing that is sure to get noticed.
Start by considering what type of viral content you would like to create. With so many outlets, there are many different types of content that you can make with your post. From political, to humor, to fashion, to self-help, you can make any type of content go viral if you follow the steps below. Make sure you are telling an authentic story in your content.
Step 4: Choosing a Viral Image
Viral Image is a part of the internet that has communities and images that are shared and duplicated across websites and users. These sites and images can sometimes be controversial and engaging. This type of content is often considered “low-brow”, which is a term for things that are popular on the internet but not intellectual or high-quality. The term “viral” is referencing the way these images spread like a virus. The two types of viral images on the internet are on social network sites. The first type of social network is the one that is meant to share content. The second type of social network is the ones that are meant for gossip.
Step 5: Get it out there into the world
We’ve all seen it happen, you scroll through Facebook and the person posting most seems to be your friend. They’re sharing content that is blowing up with most people clicking LIKE and leaving a comment. You scroll over it wondering what they found so amazing. You might not know, but it’s most likely viral content. The most successful way to share this type of content is by maintaining your composure. Generally, with viral content, you will see organic growth if you feed. So, it’s best to be calm and wait for at least 10 people to like or comment. This will help the post to start trending for you.
If we build a campaign that we enjoy and that we believe will connect with others, we’re more likely to find success and reach the audience we want. Viral digital marketing is not a way to make a company or a campaign seem successful. It is a way to harm a competitor’s reputation and to make a company’s followers angry.
Viral digital marketing campaigns are the most common form of marketing today. Through the use of social media, websites, and various ads, marketers can reach an expansive customer base that otherwise may be unavailable to them. Due to the large numbers of people that can be reached through viral digital marketing campaigns, these campaigns are quickly becoming an essential part of any marketing strategy.